Balhousie glazing

The Brief

Balhousie Glazing is a well-established home-improvement company offering a wide variety of services, including new installations of windows, doors and conservatories, plus other general home improvements such as extensions and rooflines.

When the company first started, the sole focus was on window glazing and installation, but as their reputation has grown, so have their levels of service and products. In order to reflect this growth, Balhousie wanted a fresh website that showcases their incredible work and will help to move the business forward in the years to come.

Aims of the project

When Balhousie Glazing first approached us to build their new website, the main objective was to freshen up the look of the site, make it more user friendly and push their products and services in a natural, non-salesy way. Their old site was on WordPress and the client felt it was outdated and did not properly represent their brand and values.

Balhousie was also eager to communicate a local business feel within their new site. They felt their old site was far too generic and didn’t properly communicate their Scottish location, way of working, or style of work. The idea from the outset was to show that Balhousie constructs, installs and creates products that are best suited for Scottish houses and Scottish weather.

Overall, the client wanted a website that highlights their amazing work, shows off their brand, communicates their local roots and, most importantly, drives traffic and encourages users to use Balhousie’s products and services.

What We Did

After fleshing out our plans for the new site and having these signed off by the client, the Inspire team began to develop the website on the Craft CMS platform. We were commissioned with a full website build, which included the re-design process, development & copywriting.

We also had to liaise closely with a third-party lead generation agency, who was working with Balhousie to improve their online sales. This had a significant impact on the website build due to their requirements around layout and site design. The collaboration threw up a number of challenges, with a series of structural and layout changes needed to maximise visitor conversions.

Within our website build, we added a host of helpful features and advanced functionalities to meet the client’s needs and wants for the look, feel and operation of the new Balhousie site.

These included:
• The creation of various booking forms such as, “Get a Quote” and “Book an Appointment”- each with its own web page for direct linking and for use with Social and Google Ads promotions.
• Gated areas for access to brochures, where a user must complete a form to access the content. This helped ensure that when these important resources were downloaded by a user, Balhousie could obtain marketing information, so they could follow up with the customer afterwards. (Email, name and contact info). We made sure this was all done within GDPR Compliance).
• Editable product pages, allowing for colour options, individual on-page galleries and editable ‘Call To Action’ (CTA) buttons.
• Editable expandables ( concertina style sections) were individually created for each page, with convenient toggle on/off options in the CMS for customer reviews, contact forms and gallery sections.
• Multiple “Special Offer” management sections, which allowed the client to promote products and special offers on any page that they choose.

Other notable work done on the site in terms of design centered around the use of images . Inspire recommended a local photographer and Balhousie then supplied all the images used on the new site. We carefully placed them throughout the website, utilising image galleries on all product pages to showcase the quality installation services Balhousie provides.

We felt that the use of images showcasing Balhousie’s previous work really helped convey the “Scottish work for Scottish homes” message that Balhousie was eager to showcase on their site. The image galleries also give potential customers a clear idea of what to expect from their service.

As with all our clients, Inspire gave in-depth training on the use of the Content Management System (CMS) after the build was complete so that Balhousie can easily make changes and amendments to their site without contacting us. We developed the site to make it simple to manage, with many of the notable functionalities (such as special offers and expandables) having a basic toggle on or off switch for increased convenience.

The Outcome

The new Balhousie Glazing site went live on the 12th April, 2022.

The feedback from the client was very positive. They were happy with the final look and had positive impressions of the feel and functionality of the website, citing that it met their demands for a more friendly appearance that communicated their local roots and working values.

Throughout the project, we had a very good working relationship with the client which eventually led to an ongoing partnership with our SEO team, who now handle all SEO work on the Balhousie site on a monthly contractual basis. Recently our SEO team have also been managing paid Ads, helping Balhousie to run effective Google Ads campaigns which have helped to bring the business more traffic, more leads and ultimately, more sales.

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