E-commerce Marketing: Driving Sales and Growth Online

With nearly every aspect of marketing happening online, it makes it a bit confusing and overwhelming to navigate through all the different types we hear about.

So, let's break it down starting with e-commerce marketing.

What is it, and how does it fit into the bigger picture of digital marketing? It’s not as complicated as it sounds.

E-commerce marketing simply uses all these strategies to help online shops promote their products and grow.

We're here to simplify all this for you. This guide will help you understand the various digital channels available today, all in a plain, easy-to-follow guide.

SEO and content marketing for e-commerce

With all the competitors you might have out there, standing out from the crowd is essential. SEO (Search Engine Optimisation) and content marketing are two powerful tools that can help you do just that.

SEO ensures your online store is easily found by potential customers through search engines like Google.

Meanwhile, content marketing engages and informs your audience, building trust and encouraging them to choose your products.

Together, these strategies can drive traffic to your site, enhance user experience, and ultimately boost sales.

Let’s explore how to effectively leverage SEO and content marketing to grow your e-commerce business.

E-commerce SEO

E-commerce SEO is all about making sure your online store shows up when people search for products like yours on Google. The better your SEO, the more likely customers are to find you.

Here’s what you need to know:

Keywords

Keywords are the foundation of SEO. Think about the words and phrases your customers use to search for products. Incorporate these keywords naturally throughout your content. For example, if you're selling running shoes, use terms like "best running shoes," "comfortable running shoes," and "running shoes for beginners." These keywords should appear in your product titles, descriptions, blog posts, and even image alt text. This helps search engines understand what your site is about and makes it easier for potential customers to find you.

On-Page SEO

On-page SEO involves optimising individual pages on your site to rank higher in search engine results. Here are some key aspects:

• Titles: Make sure each page has a clear, descriptive title that includes relevant keywords. For instance, a product page for running shoes might have a title like "Best Running Shoes for All Terrains."

• Meta Descriptions: Write compelling meta descriptions that include your keywords and entice users to click on your link. A good meta description for running shoes might be, "Discover the most comfortable running shoes designed for beginners and professionals alike. Shop now for the best deals."

• Content: Use your keywords naturally throughout your content. Ensure your product descriptions, blog posts, and other site content are informative and engaging, providing value to your online shoppers.

• Headers: Use headers (H1, H2, H3, etc.) to structure your content and include keywords in them. This not only improves readability but also helps search engines understand the hierarchy and importance of your content.

Technical SEO

Technical SEO focuses on the backend aspects of your website that affect its performance and visibility. Here are some key areas to address:

• Site Speed: A fast-loading site is crucial for both user experience and SEO. Use tools like Google PageSpeed Insights to identify and fix issues that might be slowing down your site. This could involve compressing images, minifying CSS and JavaScript files, and leveraging browser caching.

• Mobile optimisation: Ensure your site is mobile-friendly. With more people shopping on their phones, a mobile-optimised site is essential. Use responsive design to make sure your site looks good and works well on all devices.

• Navigation: Make your site easy to navigate. Clear menus, logical site structure, and intuitive design help users find what they’re looking for quickly and keep them on your site longer.

• Security: Use HTTPS to secure your site. This not only protects your users’ data but also boosts your SEO, as search engines favour secure sites.

• Sitemaps and indexing: Create and submit an XML sitemap to search engines to help them crawl and index your site more effectively. Use tools like Google Search Console to monitor and manage your site’s presence in search results.

By focusing on these SEO strategies, you can improve your site’s visibility, attract more traffic, and enhance the overall user experience, leading to higher conversions and business growth.

Product page optimisation

Product pages and product content are the heart of every e-commerce store. They serve as the primary way to introduce products to shoppers.

Typically, product content includes a mix of text, visuals, and videos. This combination allows shoppers to see all the necessary product information, helping them make informed purchase decisions.

Here’s how you can make them great:

Photos

Use clear, high-quality pictures from various angles to show your products in detail. Shoppers want to see exactly what they’re buying, and detailed images help build confidence in your product. According to studies, 85% of shoppers consider product photos crucial when deciding which brand to buy from. Make sure to include zoom features and multiple views to give customers a comprehensive look at the product.

Descriptions

Write clear, detailed descriptions that give customers all the information they need. Highlight key features and benefits. For example, if you're selling a running shoe, mention its comfort, durability, and design. Accurate descriptions are vital since 87% of consumers are unlikely to make a repeat purchase if they find the descriptions inaccurate. Use bullet points for easy readability and ensure the language is straightforward and informative.

Reviews

Include customer reviews to build trust. Reviews act as social proof and significantly influence buying decisions. 88% of consumers trust product reviews and ratings as much as personal recommendations. Encourage satisfied customers to leave reviews by sending follow-up emails after purchase and offering incentives like discounts on future purchases.

URLs

Use simple, descriptive URLs that include keywords. Instead of a URL like "yourstore.com/product12345," use something like "yourstore.com/running-shoes." This makes your links more user-friendly and helps with SEO. Descriptive URLs are easier for search engines to index and give potential customers a clear idea of the page content at a glance.

Product Demo Videos

Incorporate product demo videos to increase conversions, as 64% of customers are highly influenced by video content showcasing the product in use. Demonstrating how a product works or highlighting its unique features can help customers understand its value and functionality, leading to higher engagement and conversion rates.

User-Generated Content (UGC)

Display UGC, such as customer photos and reviews, on your product pages. This can increase conversions by 28%. Encourage customers to share their photos using your products on social media and feature these images on your website. UGC provides authentic, relatable content that resonates with potential buyers and enhances trust.

Video testimonials

Include video testimonials from satisfied customers. These can boost your conversion rate by 80%, as they provide authentic and persuasive endorsements of your products. Video testimonials allow potential customers to hear directly from real users about their positive experiences, which can be more convincing than written reviews alone.

By focusing on these elements, you can create a more engaging and trustworthy shopping experience that drives higher conversions and boosts your sales.

Category page optimisation

Category pages are super important for both your visitors and search engines. For visitors, they make it easy to find what they’re looking for by organising your content. For search engines, they help index and rank your content.

So, why does this matter? Category pages show search engines how different pieces of content are related. Plus, they help boost the ranking of individual content through internal links.

Interestingly, category pages often perform better than product pages. Research from SMX insights shows that category pages get 19% more ranking pages, 413% more estimated traffic, and 32% more traffic potential.

Here’s how to optimise them:

Keywords

Use relevant keywords in titles and descriptions to improve search engine visibility and help customers find what they’re looking for. For example, if you have a category page for shoes, include terms like "men’s running shoes," "women’s casual shoes," or "children’s athletic shoes." These keywords should be naturally integrated into your content to enhance SEO and make your pages more relevant to search queries.

Layout

Keep the layout clean and easy to navigate. Organise your products in a logical manner, using filters and sorting options to help customers find what they need quickly. For instance, you could have filters for "size," "colour," "brand," or "price range." A well-organised layout reduces frustration and improves the user experience, encouraging visitors to spend more time on your site and explore your offerings.

Links

Link to related products and categories to help customers explore your offerings more deeply. For instance, on a page for a particular pair of running shoes, you could link to related categories like "running gear," "athletic socks," or "fitness accessories." This not only helps with SEO but also encourages customers to browse more items, potentially increasing your sales.

By focusing on these elements, you can create an optimal shopping experience that attracts, engages, and converts visitors into loyal customers.

Content marketing

According to 74% of companies, content marketing has proven to be effective in boosting lead generation. This shows that content marketing is great at attracting and engaging potential customers.

By creating content that is informative, engaging, and tailored to the audience's needs, these companies are successfully drawing in leads.

Unlike traditional advertising, content marketing provides value to the audience, which helps build a connection and generates more leads.

As a result, content marketing has become an essential strategy for modern marketers, helping to nurture potential customer relationships and drive business growth.

Here’s how to do it:

Blogging

Write blog posts that answer questions and provide useful tips. For example, if you're in the architectural industry, a blog post titled "How to Choose the Best Architectural Design for Your Home" can attract readers interested in architectural services.

This type of content can guide potential clients through the decision-making process, explain different architectural styles, and highlight the benefits of each. By providing valuable insights, you establish your expertise and build trust with your audience.

Videos

Create videos showing how to use your products or solve common problems. For instance, a video demonstrating the features of your architectural design software or a tutorial on the steps involved in a home renovation project can be very engaging.

Videos can visually explain complex concepts, making them easier for clients to understand. They also showcase your work and give potential clients a glimpse of what they can expect from your services.

Infographics

Use infographics to make information easy to understand. For example, an infographic comparing different types of architectural styles, such as modern, traditional, and contemporary, can be a helpful visual guide for clients.

Infographics can break down complex information into bite-sized, visually appealing pieces, making it easier for clients to grasp key points quickly. They can also be shared on social media and other platforms to reach a broader audience.

By using these content strategies, you can effectively communicate with your audience, showcase your expertise, and attract potential clients to your architectural business.

Blogging for e-commerce marketing

We've all heard about the benefits of blogging and its positive impact on SEO. However, many articles and guides are often too general, aiming to cover all industries. While blogging is well-established in the B2B world, you might wonder if it's beneficial for ecommerce stores too.

The short answer is yes. The longer answer is that an ecommerce blog can be highly effective if you pay attention to the details.

Here’s how to get started:

Solve problems

Write posts that help customers with common issues. Your blog should provide valuable solutions to your customers’ everyday problems. For example, if you own a dental clinic and your patients frequently ask about how to care for their teeth after a teeth whitening treatment, create a detailed blog post on that topic. Offer practical advice, such as tips on maintaining whitened teeth, foods to avoid, and proper oral hygiene practices. By addressing their concerns directly, you establish your clinic as a helpful and reliable resource, which builds trust and encourages repeat visits.

Use keywords

Target-specific, less competitive keywords to attract the right audience. Instead of focusing on broad terms like "dental care," hone in on more niche keywords that cater to specific needs, such as "best toothpaste for sensitive teeth" or "how to prevent cavities in children." These long-tail keywords may have lower search volumes, but they attract a highly targeted audience who are more likely to convert. Conduct keyword research using tools like Google Keyword Planner or SEMrush to find these valuable keywords and integrate them naturally into your blog posts.

Share your blog

Promote your blog posts on social media and through email marketing. Once you’ve created valuable content, it’s crucial to get it in front of as many eyes as possible.

Share your posts across all your social media channels, including Facebook, Instagram, Twitter, and LinkedIn, to reach a wider audience.

Use engaging visuals and compelling captions to draw attention. Additionally, include links to your blog posts in your email newsletters. Encourage your subscribers to read and share the content, driving more traffic to your site. The more places your content is seen, the more opportunities you have to attract and engage potential customers.

By focusing on these strategies, you can create a successful ecommerce blog that not only drives traffic but also enhances customer satisfaction and loyalty.

Video content and tutorials

According to Statista, nearly 93 per cent of internet users worldwide watched online videos last year. Video content is incredibly powerful for engaging, informing, and inspiring audiences. Whether you're a company, small business owner, or individual, creating videos can help build brand awareness, showcase your products and services, and foster a loyal community.

Videos are also excellent for educating viewers about various topics. They're perfect for social media marketing, especially since platforms like TikTok now prioritise video content.

Here’s how to use them effectively:

Product demos: Show your products in action. A video demonstrating the features and benefits of your running shoes can be very persuasive.

How-to videos: Create tutorials that help customers use your products. For example, a video on how to properly lace running shoes for different types of feet can be very helpful.

Performance charts: Use tables and charts in your videos to show how well your content is doing. For example, a chart showing the top-performing running shoes based on customer reviews can provide valuable insights.

By incorporating these strategies, you can enhance your ecommerce site's SEO, improve user experience, and boost your online sales.

Social media and email marketing for e-commerce

In e-commerce, effective communication is key, and that's where social media and email marketing come into play.

These tools are essential for building relationships with your customers and driving sales.

Social media marketing

The primary aim of marketers using social media is to boost engagement, yet the biggest hurdle they face is crafting content that effectively generates this engagement.

Given the crucial role social media serves in the early stages of the marketing funnel, it's vital to grasp how to effectively leverage these platforms to achieve your objectives.

Social media marketing focuses on connecting with your target audience and customers in their natural social environments, where they engage with each other and with your brand.

This involves leveraging various social platforms to connect with your audience. Each platform, whether Instagram, Facebook, X, or LinkedIn, has its unique attributes and requires a tailored approach.

It's about finding the right strategy to engage your audience in an environment they're comfortable with.

Platform-specific strategies

When it comes to social media marketing, one thing's for sure: a one-size-fits-all approach just won’t work. Each social platform has its own quirks and unique audience, so tailoring your content specifically for each one is crucial. Let’s break down why and how you should create platform-specific content to really make your messages hit home.

Why custom content matters:

1. Different strokes for different folks: Every social media platform has its own demographics. For instance, TikTok and Snapchat are hotspots for the younger crowd, while Facebook and LinkedIn might attract an older or more professional group. Even if the same people are on different platforms, they’re looking for different things on each one.

2. Talk the talk: Just like in real life, the way you talk can change depending on who you’re with and where you are. On Instagram, you might be all about fun emojis and casual chats. Over on LinkedIn, it’s time to straighten the tie with more polished, professional language.

3. Fit to screen: Every platform has its own rules for how things should look, from image sizes to video lengths. Making sure your content fits these requirements means it’ll look its best and work its hardest.

Social media ads for e-commerce

Advertising on social media platforms is a game-changer for e-commerce businesses looking to tap into precise demographic segments and maximize their marketing spend.

Here’s a closer look at how these ads work wonders for your online store:

Precision targeting

One of the biggest advantages of social media ads is the ability to zero in on specific groups of people. You can target audiences based on a variety of factors such as age, location, interests, behaviours, and even their purchasing history.

This precision targeting means your ads are seen by those most likely to be interested in your products, making every penny of your ad budget count.

Increased visibility

Social media platforms are crowded places, and it's easy for your organic content to get lost in the shuffle.

Paid ads ensure that your brand gets in front of the right eye. Whether it's through sponsored posts, banner ads, or video ads, these promotions can significantly boost your visibility across these platforms.

Driving traffic

Effective social media ads do more than just get noticed; they encourage action. With compelling calls-to-action and enticing visuals or offers, these ads drive traffic directly to your e-commerce site. This direct routing is crucial for converting interest into sales quickly, making it a potent tool for immediate revenue generation.

Encouraging immediate sales and long-term growth

The direct nature of social media ads not only spikes immediate purchases but also helps you grow your customer base for the long term.

By reaching new segments of the market and re-engaging previous customers with targeted ads, you can continuously expand your audience and nurture a loyal following.

Optimising for performance

Social media platforms offer robust analytics tools that allow you to track the performance of your ads in real time. This means you can see exactly how well your ads are doing and make adjustments on the fly to improve results.

Whether it’s tweaking the ad copy, the targeting parameters, or the visuals, you have the flexibility to optimise your campaigns for maximum effectiveness.

In essence, social media ads are a powerful component of the e-commerce marketing arsenal. They offer the dual benefits of targeted outreach and measurable results, ensuring that your marketing efforts lead to tangible growth and sales.

Email marketing

Email marketing uses emails to promote your products or services and keep your customers coming back. It's an effective way to let people on your email list know about new items, special discounts, and other exciting updates. This method is not only popular but also incredibly powerful—revenue from email marketing is expected to grow by an impressive 287 per cent globally from 2024 to 2032.

Here's a look at the different flavours of email marketing you can use, depending on your goals:

• Welcome Emails: Like a friendly hello, these emails greet new subscribers and introduce them to what you offer, sometimes throwing in a special perk or trial to get them started.

• Newsletter Emails: These are like regular updates that keep your audience in the loop about new products, insights, or interesting articles. They often nudge the reader to check out more or engage further with your brand.

• Lead Nurturing Emails: Think of these as a way to warm up potential customers who've shown interest in what you do. Over a series of emails, you share more info and exclusive deals to help them move from just considering to actually buying.

• Confirmation Emails: Just a quick note to confirm that someone has successfully signed up for your newsletter or made a purchase. It's also a polite way to let them know what to expect next.

• Dedicated Emails: These are for messages that you only want to send to certain people on your list—maybe recent buyers or folks who haven’t shopped in a while.

• Invite Emails: Use these to drum up excitement about upcoming events or new product launches. They're great for keeping your audience engaged and looking forward to what's next.

• Promotional Emails: These are the bread and butter of email marketing, sent out to a wide audience to keep your brand on their minds, often spotlighting new offers or products.

• Survey Emails: These show that you care about what your customers think. By asking for their feedback, you’re telling them that their opinions can help shape your business.

• Seasonal Marketing Emails: Perfect for tapping into the festive spirit, whether it’s Christmas, Valentine’s, or Mother’s Day, these emails focus on timely offers and promotions to catch the seasonal shopping wave.

  

Each type of email has its own role, from building connections and enhancing the customer experience to boosting sales, making email marketing a crucial part of your digital strategy.

Building an email building an email list is a fundamental step in email marketing, essential for nurturing a direct relationship with your customers and prospects. Here’s a quick overview of how it works and why it’s important:

Starting from scratch

You begin by collecting email addresses from potential customers. This can be done through sign-up forms on your website, during checkout processes, or at live events. Offering incentives like discounts, free content, or exclusive access can encourage sign-ups.

Growing your list

To expand your email list, continuously engage with your audience through valuable content and interactive touchpoints. Promotions and referral programs can also motivate existing subscribers to share your sign-ups with friends and family.

Maintaining list health

It's crucial to keep your list up-to-date by regularly cleaning out inactive subscribers and updating information as needed. This ensures your emails reach the right people and maintain a high engagement rate.

Why building an email list matters

A robust email list gives you control over direct communication with your audience. Unlike social media algorithms, you own your email list, making it a reliable channel for reaching your audience directly and personally, which can drive conversions and build lasting relationships.

In essence, an email list is not just a collection of contacts—it's an asset that grows in value as you nurture it.

Crafting email campaigns

Email marketing has really transformed over the last few years, with brands getting creative and packing their emails with all sorts of fancy features.

But here’s a fun fact: sometimes, a straightforward, plain-text email can be just as effective, if not more, than one filled with all the bells and whistles.

There’s something genuinely appealing about a simple email that gets straight to the point. Without distracting graphics or elaborate designs, these emails feel personal, like a note from a friend rather than a corporate broadcast. This can make the message resonate more and feel more genuine to the recipient.

Despite the visual appeal of modern emails, the real backbone of any effective email is solid, well-written content. If the writing isn’t up to par, all the fancy designs in the world won’t keep people from hitting delete.

So, how do you nail a great marketing email? It boils down to a few key copywriting practices that should guide both the subject line and the body of your email. Getting this right means your emails are more likely to be opened, read, and acted upon.

By mastering both social media and email marketing, you can create a comprehensive strategy that not only attracts but also retains customers, fostering a loyal community around your brand.

Paid advertising and retargeting techniques 

Paid advertising and retargeting are key tactics in digital marketing that enhance visibility and drive sales. Paid ads place your brand in front of potential customers while retargeting focuses on re-engaging those who have previously visited your site.

Together, they create a potent strategy to boost conversions and maximise return on investment for e-commerce businesses.

Paid advertising

Paid advertising helps you reach a broader audience quickly by placing your ads in front of potential customers who might not have found you otherwise.

Google Ads for E-commerce

Google Ads can be highly effective for e-commerce businesses. They allow you to display your products directly in Google search results and on other Google-affiliated websites. This is especially powerful because it puts your products in front of people who are already searching for similar items. Using techniques like Google Shopping campaigns, you can showcase detailed product images and prices at the top of search results, enticing users to click through to your website.

Facebook and Instagram ads

These platforms are ideal for e-commerce advertising due to their visual nature and advanced targeting options. You can use demographic data, interests, behaviours, and more to target your ideal customer profile. Ads on these platforms can include a variety of formats such as single images, videos, carousels, and more, each designed to capture the attention of users and encourage interaction with your brand.

Retargeting

Retargeting, or remarketing, is a technique used to follow up with users who have previously interacted with your website but did not make a purchase. It works by placing cookies on your visitors’ devices when they meet certain criteria set by you (such as visiting a product page) and then serving them targeted ads on different platforms to bring them back to your site.

Strategies for retargeting campaigns:

• Segmentation: Tailor your retargeting campaigns by segmenting your audience based on their behaviour on your site. For example, you might target users who added items to their cart but didn't complete the purchase differently from those who only viewed a product page.

• Personalisation: Use the data you’ve collected to personalize the ads. For instance, show users ads featuring the exact products they viewed on your site or related products they might be interested in.

• Frequency and timing: Control the frequency and timing of your ads to avoid overwhelming your potential customers while keeping your brand top-of-mind.

Tools for retargeting:

• Google Ads Remarketing: Integrates with Google Analytics to let you create remarketing lists based on specific behaviours on your website, which can then be targeted with specific ads across the Google network.

• Facebook Pixel: A piece of code for your website that allows you to measure, optimise, and build audiences for your advertising campaigns on Facebook and Instagram.

• AdRoll: Provides a comprehensive retargeting solution that can work across multiple platforms, including social media and various websites, to reach customers wherever they are online.

Paid advertising and retargeting are powerful tactics that, when used effectively, can significantly enhance your e-commerce business’s ability to attract and convert customers.

By understanding and implementing these strategies, you can create more targeted, effective marketing campaigns that drive revenue and growth.

Optimising product pages and checkout processes

Optimising product pages and checkout processes is crucial for improving user experience and boosting sales.

Clear product details and a streamlined checkout encourage quicker purchasing decisions, reducing cart abandonment and increasing conversions.

Best practices for product pages

Your product pages are where customers make the decision to buy, so it's crucial they're optimised. Ensure each page has high-quality images, detailed descriptions, and genuine customer reviews to build trust and clarity. Display pricing and availability to avoid any customer frustration that could deter a purchase.

Streamlining the checkout process

A smooth checkout process keeps customers moving forward without hitches. Minimise the number of steps needed to complete a purchase, offer guest checkout options, and ensure your forms are easy to fill out.

Each of these elements helps reduce the friction that can lead to cart abandonment.

Reducing cart abandonment

To keep customers on track, consider strategies like saving cart information for later visits, sending reminder emails about abandoned carts, and providing incentives for completing a purchase.

Payment options and security

Offer multiple payment options to cater to different preferences and ensure all transactions are secure. Highlighting your site’s security features can reassure customers and encourage them to complete their purchases.

Measuring e-commerce marketing performance

Understanding how your e-commerce site performs is key to refining your strategies and boosting your sales.

Key metrics for e-commerce:

• Traffic: Measures how many visitors your site receives.

• Engagement: Looks at how visitors interact with your site.

• Conversion: Tracks how many visitors complete a purchase or other desired actions.

• Average Order Value: The average amount spent per order.

• Customer Lifetime Value: The total amount a customer is expected to spend in their lifetime.

Tools for analytics:

• Google Analytics for e-commerce: This tool provides insights into your traffic sources, page performance, customer behavior, and more, helping you make informed decisions.

• E-commerce platforms’ analytics: Most platforms like Shopify or WooCommerce offer built-in analytics that provides data on sales trends, customer demographics, and other vital metrics.

By keeping these areas in focus and continuously refining your strategies based on performance data, you can enhance the shopping experience, increase conversions, and ultimately, drive more sales for your e-commerce business.

Case studies of successful e-commerce brands

Enough of the serious stuff—let's talk results. In this section, we'll dive into case studies of successful e-commerce brands and projects, including our work with one of our clients.

Let’s see how these brands turned innovative strategies into impressive outcomes:

The rise of Casper: From startup to a $1.1 billion mattress giant

Launched in 2014, Casper revolutionised the mattress industry, reaching a valuation of $1.1 billion by 2019—an impressive feat. Their success stemmed from a combination of innovative foam mattress products and savvy content marketing strategies, quickly establishing Casper as a key player in the mattress market.

Initially, sceptics doubted the viability of an e-commerce mattress store. Traditionally, consumers prefer to test mattresses in person before making a purchase.

However, Casper's marketing team effectively addressed customer hesitations by highlighting the convenience and simplicity of buying a mattress online.

They positioned their product as not only convenient but also superior in quality, persuading millions that receiving a mattress in a box at their doorstep was preferable to visiting a physical store.

Casper achieved remarkable success in the mattress industry through several key marketing strategies:

1. Content Marketing: They created informative content to address customer concerns and optimise search engine rankings.

2. Social Proof: Leveraged customer reviews and media coverage to build trust.

3. Risk-Free Guarantee: Offered a 100-night trial to reduce purchase hesitation.

4. Referral Marketing: Encouraged word-of-mouth through incentives.

5. Great Purchase Experience: Simplified the buying process with quizzes and excellent customer service.

6. Email Marketing: Maintained customer engagement through personalised emails.

This approach built significant trust, convincing customers to invest in a product they had never physically touched.

The Farmer’s Dog marketing strategy

Founded in 2014 by two passionate dog lovers, The Farmer’s Dog is a direct-to-consumer (DTC) brand determined to revolutionise the dog food industry. Frustrated with the highly-processed, questionable products marketed as “natural,” the founders introduced a new category of dog food that prioritises freshness and quality.

Operating as a subscription service, The Farmer’s Dog delivers freshly-made dog food directly to customers' doors. Their website offers various food options and uses a personalised survey to recommend the best type and portion size for each dog.

The Farmer’s Dog now delivers millions of meals monthly and has raised over $100 million in funding. Their impressive growth is evident, with a 669% increase in search volume since 2018.

Their marketing strategy includes several effective tactics:

1. Personalisation: A quiz to provide customised meal plans.

2. Addressing abandonment: Exit-intent popups and follow-up emails.

3. Trial Discounts: Lowering entry barriers with discounts.

4. Word-of-mouth marketing: Leveraging customer and influencer referrals.

5. Content marketing: Educating customers through blogs.

Using e-commerce marketing for success

E-commerce marketing can feel overwhelming, but it's the key to unlocking your online store’s full potential. By connecting with your customers through personalised content, smart ads, and genuine social proof, you can turn casual visitors into loyal buyers.

At Inspire Digital, we understand your challenges and are here to help. We’ll craft bespoke strategies tailored to your unique needs, driving growth and maximising sales.

Let’s work together to make your e-commerce business thrive. Contact us today to get started!