Fife chamber of commerce

The Brief

The Fife Chamber of Commerce is an important business organisation both in the Kingdom of Fife and in the wider context of Scottish business. As with any Chamber of Commerce, the Fife Chamber supports businesses within its local area, promotes networking, runs events to encourage business development and harnesses a forward-thinking business community that works together to bring success to the region of Fife.

As a dynamic and collaborative Chamber for Commerce, Fife Chamber wanted a website that reflected their modern approach to business. They felt that their existing site did not accurately represent their values, ethos or approach. The client wanted to update and refreshen the look of the site so that it showcases them as an organisation that is attractive to be a part of.

The key requirements of the project were to:

Build a more dynamic website that shows Fife Chamber as a modern, forward-thinking organisation

Provide fantastic visual impact on all pages of the site
Deliver great search engine visibility
Provide a first-class user experience
Ensure excellent functionality for Fife Chamber’s stakeholders, be they Staff, Members, or Partners.
Improve the Content Management System (CMS) to make it more user friendly and less restrictive

Create a website that encourages collaboration and involvement from Fife Chamber members

An important aspect of the build centered around the Membership Log In function. The goal here was to create a system where Fife Chamber Members could log in and interact with one another. The hope was to encourage networking, keep members interested and engaged, and have consistent activity on the website.

There was also the technical challenge of the integration with the client’s existing CRM (RubiCRM), which required our team to liaise with external providers and follow specific protocols.

All in all, Fife Chamber wanted to improve the user experience of the common site visitor and make the new website collaborative and attractive to existing members.

What We Did

Inspire handled the full design and development of the website which included optimising the site for Search Engines, writing the content and placing the provided images throughout the site. We also optimized the website for mobile users, as is standard with all our web design builds.

The main actions we took to ensure the site met the goals of our client were:

Created a new website which delivers on the modern, dynamic approach Fife Chamber were looking for

Branding refresh on the logo
SEO Copywriting to improve readability and Search Engine performance of the new site
Added a new Members area / Login portal to boost membership experience and engagement
Created an intuitive CMS which allows our client to easily manage content, news and promotions
Improved the “membership sign up” section to promote sign-ups, with links strategically placed throughout the site to direct users to the sign-up page

The creation of lots of new pages, including embedded micro sites that link directly from the main menu to show more information on: Fife business awards and Rising Stars
Improved the “News” section so Fife Chamber can keep people within the community up to date on the latest goings-on

The client was a joy to work with and helped us tremendously in supplying high-quality images that worked within the scope of the new website. To do this, Fife Chamber reached out to their members and asked if they could supply any professional images that they have been using on their own sites and socials. This was a nice touch as using professional images from members allowed the Fife Chamber to advertise local businesses whilst also enhancing the look of their own site; a win-win for both the Chamber and its members!

The client also got involved with CMS design and input, which was welcomed by ourselves and our team of developers. We’re always happy to work to the clients' specifications and will be pleased to make on-the-fly changes if it results in a better user experience and customer satisfaction.

The Outcome

The site went live on July 2022. Within the first few months, the new website has already started to pick up organic traffic, bringing new, interested users to the Fife Chamber. The client has begun to promote the site more through their network and on social channels, which will continue to drive traffic and increase engagement.

In terms of feedback, the client really liked the final design, layout and functionality that the new website brings, remarking that they see a huge difference between the old site and the new site.

Overall, the newly built website is much more flexible and allows the Fife Chamber to better manage its business more effectively. The intuitive CMS allows the client to easily add new content, make any needed additions to live pages, change or update images, and keep track of sign-ups and Member activity.

Custom Build

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